Utah City is selling a lifestyle most of America forgot was possible

A Brooklyn restaurateur, a cancer institute and an ambitious urban plan converge on 800 acres in Vineyard — betting that Utah can redefine how Americans live, work and heal.

Since 2019, developers with the construction company Flagship Homes have been partnering with the Vineyard municipality, talking to urban planning experts and breaking ground on an ambitious project that aims to refocus daily life around healthy living.

The planned site will be home to housing projects, university spaces, sports clubs, hotels, food markets and a new space for the Huntsman Cancer Institute. With plans for light rail and strong public transit options, the idea is to design a city centered on daily interactions while reducing dependency on cars, making it unique in a country that has spent generations building roads and parking lots.

“I think we’ve got to get back to thinking about the future and building communities that will last and be beneficial for the next generation.”

—  Nate Hutchinson

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